NBC reports, “PETA released a statement ripping Joe Namath, the Super Bowl III-winning quarterback who performed the coin toss on Sunday, for wearing a fur coat to the game.

“The real embarrassment on Sunday was Joe Namath’s caveperson coat,” PETA said in a statement. “No matter what he spent on that eyesore, the animals who were trapped, bludgeoned, electrocuted, or skinned alive for their fur paid a lot more—the ultimate price, in fact—and viewers across the country agree that it was too high a price, as demonstrated by the outpouring of anti-fur messages that hit Twitter the second that Namath’s coat hit the screen.”

Namath, who says he spent $3,000 on the coyote coat, also famously wore fur when he was a player. But according to PETA, Namath had vowed to stop wearing fur, and the organization is unhappy that he’s back to his fur-wearing ways.

“PETA is asking Joe, who swore off fur when his wolf-skin bedspread horrified his fans decades ago, to donate the coat so that we can give it a proper burial,” the statement said.”